Archive for September, 2008

Annuity Sales

Tuesday, September 30th, 2008

Annuity sales by insurance companies are a big revenue generator for life insurers across the country. Insurance agents sell various kinds of annuities like variable annuities, retirement annuities or deferred annuities. The annuity sales are made to individuals are based upon their requirements. However, it is important to follow the guidelines set by the National Association of Insurance Commissioners (NAIC) which creates a healthy annuity sales environment. Let us see how best we can sell annuity and benefit the investor to get the best returns after retirement.

It is very important for annuity sellers to educate the customers about the product that they are selling. The annuity sales person should explain the rates and the fallout of the change in rates for the investor. They should also explain to the investor how they can access their money and also outline the fees for a pre-mature withdrawal. It needs to be understood that an investor invests in annuity to ensure that there are long term benefits to them. If the objectives of the investment are not achieved it may have serious repercussions on the investor’s finances.   Additionally, unethical annuity sales practices will get the agent and the insurer in trouble.

All insurance companies and sellers should adopt and implement the NAIC Suitability in Annuity Transactions Model Regulation to ensure transparency in all annuity sales. This model sets standards which ensure that customers are buying annuities which suit their financial needs. To date, half of the states across the country have adopted this model. The sellers of annuity products should have professional designations and certifications. This will ensure that they are qualified enough to make the annuity sale and give the investors correct information of the product that they are selling. The insurance companies need to make all efforts to ensure that the guidelines for selling annuities are implemented at all of their operations across the country.

It has been long since the government allowed banks to sell annuity products. This has increased the number of annuity sellers manifold and also the challenge of upholding the transparency of a annuity sales transaction.

From an investor’s perspective, it is important to know the products that they are buying. This is especially true for people who are close to their retirement. There are some common signs of deceptive sales practice.  A high-pressure sales pitch should be taken with a pinch of salt. Investors are aware of “limited-time” deals especially from a caller who is calling-up very often. A scam artist may try to play on their time fear by trying to convince the investor to change coverage quickly.  Investoirs are undertandably skeptical of shady annuity sales practices.

If an annuity sales person is not able to prove their credibility, they may never be able to do it. In that case you will lose annuity sales.

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Sell an Annuity to an Annuity Buyer

Friday, September 26th, 2008

An annuity buyer is a specialized firm which pays a lump sum cash for the annuity payments that are made in installments, i.e. a structured settlement. An annuity is designed to pay long term returns on the investments that has already been made by an investor.  The role of an annuity buyer is understood when an individual requires lump sum at a time.  The role of annuity buyer does not end at this. There are other areas when an annuity buyer can come as an investor.  Here I am using the word investor for an annuity buyer because the specialized firm helps an individual to get the cash required for an emergency and takes up the effort and time required to collect the annuity payments in installments.

Such firms also help individuals to sell lottery winnings and life insurance policy. Let us check out how this is done. The structured settlements purchase programs run by many firms across the country helps to achieve this. Structured settlements are not designed to meet circumstances. As a result if there is any unfortunate incident like an accident, they do not come handy. It is during these times that an annuity buyer can come in and buy those structured settlements at a time.  When buying structured payment schemes we must be sure that they can be sold at a time to a third party if there is any emergency. Any annuity which does not allow this feature may not be a prudent investment in some cases.

Third party annuity buyers create specialized plans depending upon the requirement of an individual to buy annuities. For someone it may not be needed to sell the entire annuity at one time, while for others they may want to sell the entire annuity at a time. To satisfy various requirements of customer an annuity buyer will create a special plan to ensure that maximum payouts are given out to the individual during their trying times. It is suggested that investors should not wait for any incident to happen till they finalize on an annuity buyer. It is normal that if we try to sell an annuity for a lump sum at the eleventh hour the price that we may get would be less than what we would have got if we had an arrangement earlier. 

There are numerous companies across the country which engages in the business of buying an annuity. We should approach a few of the renowned companies and agree upon a rate.  The probability of any untoward incident or sudden requirement of money does not happen frequently. However when it happens we should be well prepared to handle it. Apart from annuities there are also life settlement programs which are offered by many companies.  When choosing an annuity buyer it is important to understand the credibility of the annuity buyer. In the present market turmoil, many of the companies may not be in a position to honor commitments made to clients.  So investors should be aware of such factors before taking a decision on their annuity buyer.

This post provided by Javelin Marketing

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Only Narrow Minded People Debate the Pros and Cons of Variable Annuities

Tuesday, September 16th, 2008

Some conversations in our industry make no sense like the argument that variable annuities are great (made by those who sell them) or terrible (made by those that hate any product with fees, e.g. the Wall Street Journal).  A variable annuity, like a corporation, is a type of entity.  You would never argue that corporations are “good” or “bad” and you cannot argue that VAs are good or bad.  They are however appropriate and inappropriate in various situations.  And they have too often been sold inappropriately by someone who did not know better (many people with traditional life backgrounds have poor investment understanding) or simply sold the product to gain a commission.  Let’s pull back the covers.

Typically, the proponents of the product argue the benefits
 Tax deferral
 The death benefit
 Riders such as guaranteed income benefits

Opponents argue that
 Mutual funds are betters because withdrawals from VAs are taxed as ordinary income
 The death benefit is of little value (how many people make an investment with the intention to die?)
 The guaranteed income riders may not be worth it

As to the issue comparing VAs to mutual funds, the “winner” will be a function of the

 investor’s age,
 his current and future tax bracket,
 the type of fund and sub-account being compared,
 the investments fees in each and
 the amount of switching among funds done by the investor

For example, if one were to hold aggressive growth funds which typically have turnover rates exceeding 100%, much of the gains will be short-term and taxed as ordinary income—no better than the tax on VA withdrawals.  So the argument that the taxation of VAs is worse than funds is not always true.  And the taxation is only one of the five variables that need to be considered.

Age is another issue and this is where VAs likely get a bad reputation.  In any tax deferred vehicle, the tax deferral has the greatest benefit the longer the tax deferral period.   Therefore, older people cannot benefit much from the tax deferral and the sale of VAs to seniors is questionable.  Of course, there’s always the exceptional grandpa who says “I want to leave this $100,000 to my grandchildren.  Let’s put it in a VA in the most aggressive fund.  If it doubles, then great, my grandkids win.  If it tanks, then they still get the $100,000 death benefit.”   In general however, VAs are more suitable for younger, not older investors, as younger investors get more benefit from longer deferral.
Start with $100,000

       Taxable at 5%   Tax Deferred at 5% 
Year 5  $117,910  $127,628
Year 10 $139,029  $162,889
Year 15 $163,930  $207,893
Year 20 $193,290  $265,330
This table shows that the difference between a tax deferred and taxable balance grows with the deferral period making any tax deferred investment most appropriate for younger people.

The death benefit is of highly questionable value.  On a mathematical basis, we could show in most cases that the amount charged for the death benefit is not worth it.  While the death benefit is clearly comforting to many people, it isn’t worth anywhere near the price most insurance companies charge their customers for it, according to a study by Moshe Arye Milevsky of Canada’s York University and Steven Posner of Goldman Sachs. They found that consumers are being charged as much as 5 to 10 times the economic value of the guarantee for a basic return-of-premium variable annuity. Indeed, once the steep variable-annuity fees are taken into account, most long-term investors would do much better putting their money into a low-fee equity index mutual fund or a tax-managed mutual fund.  Their bottom line: Most insurance companies are charging their customers too high a price. 

Similarly, new riders that provide minimum lifetime income payments or a guaranteed return may not be of economic value. Basically, if you are young, the payment for these rider guarantees is a raw deal.  But they do have economic value if you are older and make more aggressive investment selections.    In the case of both the death benefit and minimum income benefits, the big question is how the individual buyer values these. Since people do not make logical or rationale decisions, the economic value of these guarantees appear to be far less important than how important the feature “feels.”  That’s the difference between a financial advisor and an economist.  We actually talk to and care for the people we serve and realize that they buy emotionally.

This issue of serving investors emotional needs cannot be overlooked and because it is, often causes a fruitless conversation about VA pros and cons.  The accountant argues that the tax benefits of VAs are poor and the advisor, rather than to argue this point, would do well to agree with the assertion.  And then further explain that his clients would sit with their money in a 2% money market had it not been for the comfort provided by the VA minimum income guarantee that was not available in another instrument.  In other words, as advisors, our job is to improve the client’s situation even if the client won’t do what’s optimal.  Accountants, economists and academics often seem to take the position that if the solution is not the best solution, it’s bad.

In general, VAs will be most suitable for growth oriented younger investors.  Advisors would do well to offer those with low fees to the investor and sacrifice commission. (Many options with super low cost structures are available now).  The only significant objection that a young buyer would have is the penalty for withdrawal prior to age 59 ½.  Consequently, VAs should be sold as a long term retirement saving tool that may eventually provide a lifetime income and contribute to a sustainable retirement.  It’s only when VAs are mis-sold for the wrong reasons, to the wrong buyers and sellers attempt to defend indefensible features (e.g. the economic value of guarantees), that VAs and their sellers get egg on their face.

This post provided by Javelin Marketing

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Using Lead Generators Is The Smartest Way Of Getting Annuity Leads

Monday, September 15th, 2008

Annuity lead generation is not an easy task. Most people selling annuities resort to buying leads, but if you have been there and done that, then you would have realized by now that buying cheap annuity leads will never make you rich. Annuity lead generation has become tough because of the huge competition that exists in the market. Every prospect that you might reach out to would already have been bombarded by others selling the same things, as a result of which, you will simply not be entertained. However, by wisely using lead generators, you can get valuable leads that result into high end annuity sales.

The first and foremost thing to consider is the target audience that you are reaching out to. Most firms collecting annuity leads simply collect a database of people in a certain age group. But this is simply no criteria for selection of people who might need or buy annuities. At the outset only, decide who your target audience is, what is their age bracket, monthly household income and socio-economic profile. This would help you create a message that is tailored for your audience, making them more likely to sit up and take notice.

Once you have narrowed down your target market, you will need to decide what path to follow. While conventional annuity sellers collect demographics and make cold calls, savvy annuity selling professionals nowadays use lead generators to get access to a database of leads that have high chances of converting into sales.

Lead generators are generally products or services that you advertise, in place of the annuities that you are selling. Once the prospect takes up the offer of the lead generator, you gather all his contact information and quickly become the owner of a list that has an extremely high percentage of conversions.

A major advantage of using lead generators is that most people have become bored with annuity selling ads. As a result, they simply ignore them, but this is not the case with lead generators. Instead of advertising your product, which is annuity, you advertise the lead generator, which could be an informational manual or booklet about annuities, a free consultation with a retirement income expert or a retirement income calculator that calculates retirement income with and without different financial products attached. Most people would jump at the chance of getting valuable financial help and advice for free. But, you will also be saved from generating leads that are not interested in buying or using financial products.

To generate relevant annuity sales leads, you can start by making people aware of your free “lead generator” through emails. Build a directory of people who show interest in your product and mail it to them as soon as possible. Make sure that your product is unique, helpful, professional, good looking and offers value to the customer. Most importantly, it should not be a sales pitch at all.

After your product has been delivered to your prospect, you can give them a call and ask them if they are interested in buying annuities. Even better, make them feel that your aim is not to sell anything, but rather to help them with their financial planning. Your leads will definitely feel more inclined to buy if they realize the need for buying annuities instead of having the need thrust down their throat through incessant sales pitching.

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Three Marketing Methods That Can Take Your Annuity Sales From Lukewarm To Burning Hot!

Sunday, September 14th, 2008

Annuity selling is not an easy job, but with a sound marketing plan in place you can earn much more than you ever thought possible. Like all other jobs, selling annuities requires not just hard work, but being innovative, talent and an effort at out of the box thinking. Having a sound marketing plan in place is the first thing that you need to do if you want to distinguish yourself from the run of the mill annuity salesperson.

One very important thing to remember here is that no marketing plan should feature only a single marketing strategy. There are a number of annuity selling agents who either resort to cold calling or direct mailing to follow up with their leads. But having a single strategy greatly increases your risks of failure whereas a multi pronged strategy not only manages to reach out to your prospects at different levels, but also increases your chances of getting higher sales. So what are the marketing methods that are most effective for selling annuity? Some of the best methods for approaching your annuity leads that will yield good results are:

1. Advertising: I know you will be shocked that I said advertising! After all, that is what you do all the time and you already know what the results are. However, we are not talking about advertising what your company is providing, or the run of the mill annuity ad. Like in all things, you will have to distinguish your ads from others advertising similar products. For this, you will not only need to rework and redesign your ads, you will also have to post them at the right time. The main focus of your ad should not be just what the company is offering, but rather the benefits that buyers of that particular annuity will get. On the other hand, most people shift their investments or plan them around the beginning or end of the financial year, so advertising around this time would be more fruitful as compared to advertising during the holidays when people focus more on vacations and shopping.

2. Seminars: Seminars are one of the best ways of cashing upon and creating high quality annuity leads. Offering a free seminar in localities where your target customer resides can get you an extremely high rate of sales compared to other marketing methods.  This is because only people who have a serious interest in financial planning will attend a seminar that is focused on personal financial management, retirement planning and buying financial instruments. Covering a number of topics at your seminars, instead of just focusing on equities, will help you get a larger audience. You can tie up with other agents dealing with other products to host a full fledged informational seminar for seniors. Just make sure that you provide valuable information instead of delivering your sales presentations during your seminar. This would establish you as an expert and you will notice people coming to you to buy annuities instead of the other way round.

3. Direct Mailing: Direct mailing can be an extremely powerful marketing tool provided you know how to make your mail stand out and grab your prospects’ attention. To know more about how to do this, check out our post on creating powerful direct mailing messages.

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Selling Equity Indexed Annuities To Seniors

Friday, September 12th, 2008

 

Seniors and pre-retirees generally form a major percentage of people who buy annuities. This is so because people start thinking about earning a constant income post retirement at this age. On the other hand, at this seniority, most people also have enough money to invest in annuities and other financial products. There is a huge debate among agent and financial circles regarding the ethics of selling equity indexed annuities to seniors.

 

Many insurance agents themselves feel that selling indexed annuities with long lock-in periods and low caps to seniors is a little unethical. The high commissions that you get with equity indexed annuities further add to this belief. Your decision to sell indexed annuities to seniors is all your own, but you also need to know and make your prospects aware about some of the main benefits of indexed annuities. While fixed annuities are a good product any day, equity indexed annuities could be the right choice for seniors who have concerns related to:

 

Inflation:  Investing in equities can go a long way in offsetting the effects of inflation. By advising seniors to invest in indexed annuities with asset allocation portfolios matched with their risk bearing capabilities, you let them gain potential growth without their having to get directly involved with trading equities.  However, it is important to tell your prospects about the amount of risk involved without exaggerating the results that could be expected.

 

Taxation: Most clients who have enough money to invest are out looking for options to save on tax. By investing in tax deferred index annuities, your client might be able to save a lot of money that would otherwise have gone as tax on mutual funds, stocks, deposits and savings. In spite of the fact that processing fees and charges related with equity indexed annuities are high, equity indexed annuities can provide an ultimate yield that will be much larger than other fixed annuities. Along with telling your leads about the tax benefits that they can get with a particular indexed annuity, you should also make it a point to inform them about the conditions where taxes are applicable like withdrawals and income generation from annuity assets.

 

High Profits: Since the stock markets are going through a very lean phase right now, it might be the perfect time to invest in an equity index annuity because in the long run, the prices of stocks are bound to go up. Index annuity buyers who are ready to wait for at least five to ten years can expect unprecedented profits by investing in equities when they are at an all time low.

 

Outliving Annuity Payments: Many equity indexed annuities nowadays come with a guaranteed living withdrawal benefit clause. This can be a very lucrative option for seniors who want to invest in an annuity that lasts throughout their life time, no matter how long it is. You can sell such index annuities to seniors who worry about outliving their money.

 

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Use Annuity Seminars to Generate High Conversion Annuity Leads

Thursday, September 11th, 2008

Annuity selling has come a long way from the times when all it involved was cold calling, appointments and mailers. New concepts in annuity lead generation and follow up are turning around the fortunes of hundreds of annuity selling personnel around the world and you can also utilize the same concepts for generating annuity leads that have an extremely high rate of conversion.

Using lead generators is one of the best ideas ever to hit the annuity sales industry. And we are talking about actual lead generators that get valuable and interested leads and not the ones that force people to provide personal information and contact details at fairs and exhibitions without their being interested. The best way of getting high end leads is to first target an audience that has the inclination and the will to buy annuity. And you can locate and identify these groups by providing lead generators like informational booklets and seminars.

Annuity seminars are one of the best places for not just getting high quality annuity leads, but also for closing sales. The trick to getting great annuity leads at seminars is to market yourself as a financial advisor or consultant instead of being an annuity salesperson. By doing this you will address people’s concerns—which are not buying financial products or annuities—but rather saving on taxes, investing wisely, getting good returns and securing their future financially. When you act as a consultant and provide them with solutions (which may include buying annuities), then you help them make an informed and wise decision (all by themselves) instead of forcing your sales pitch or products on them!

You can get a large audience at your annuity seminar if you offer them valuable, fresh and required information without putting them through your annuity sales pitch. If you have already given them a hint of your breadth of knowledge through educational mailers, booklets or articles, then your chances of getting an interested audience increases even further because you will have already established yourself as an expert and people will flock to get free advice from an expert.

Please do keep in mind that a lot of such “experts” lose all their credibility in these annuity seminars because the salesman in them starts showing through. If you feel that you also will not be able to hold the salesman in you back, then please do not waste your time and effort in conducting the annuity seminar.

A good trick to identify people who are the best annuity sales leads is to ask your audience about the kind of investments that they have already made. People with CDs are prime prospects for selling annuities to and by providing them detailed and unbiased comparison between annuities and CDs, you might end up having a number of converts who will invest their CD money to buy annuities.

Letting your annuity leads know that annuities provide much better rates of return due to tax deferred compounding of interest and allow for withdrawals without penalties might gain you a few customers then and there. To cash in more on CD owners, make sure that you organize your annuity seminars near the end of the financial year, since this is when CDs come up for renewal.
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How To Make Sure Your Direct Mailers Do Not Get Junked

Wednesday, September 10th, 2008

Selling annuities is a highly competitive job, and while many prospects you meet might not have come across an annuity agent before they would have come across some or the other kind of financial agent and would be well aware of what a regular sales pitch could be. So the first thing that you need to do in order to make your sales leads and prospects turn into clients is to differentiate yourself from others in the same business. Since the product you are selling is the same as the others, the only differentiation can be carried out at the marketing level.

How you market your annuity products creates the difference that will decide whether you are a success or a failure. An important thing that you need to do in order to get high quality annuity leads and convert them into customers is to first have a detailed marketing plan. Create your marketing plan based on your budget, resources, targets and your clients.

Some of the most important and influential methods of annuity marketing and gathering and following up on annuity leads are direct mailing, holding seminars and powerful advertising. A majority of annuity salesmen today resort to direct mailing without getting any great results, but by following our advice on creating powerful direct mailers, you will be able to see a definite rise in the number of prospects who respond to direct mailers.

Most prospects that you will reach out to today are savvy enough to throw more than 90% of the junk that they receive in the mail into the trash without reading it. So while direct mailers are an effective method of reaching out to your annuity sales leads, you will have to make sure that your mailers are different from the rest of the mail that your prospects receive. Ways of doing it are to send mailers that look different (use large size post cards or colored envelopes) and are personalized (write the address by hand or print it on the envelope instead of using a printed sticker).

Once you have caught your prospect’s attention, provide him useful information and hints in your mailers instead of creating a sales pitch. Creating a series of mailers offering tips on getting the best annuity rates or explaining how the annuity formula works will not only establish you as an expert in your prospects’ eyes, it will also make them look forward to your next bit of advice in the mail. If you offer a toll free number where your annuity leads can call for a free “consultation”, you will very soon have a list of annuity leads who want to become customers.

Another thing that you can do to get your prospects to call you instead of your calling them is to offer them a free but useful product with your direct mailers.  Offer a booklet on “Financial Planning After Retirement” or something about “All Kinds Of Annuities Explained” that they can order by calling your toll free number or emailing you. Dispatch the product ASAP and call these annuity leads to ask if they want more information about annuities or if they want to invest in any of the annuities mentioned in your booklet.

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How To Get Good Quality Annuity Leads?

Tuesday, September 9th, 2008

Selling annuities can be quite profitable, provided you know whom to sell to and how to sell. Most people view the annuity selling business as a gamble because getting annuity leads that work is actually one. When you buy annuity leads for money, you can get amazing leads that lead to a high percentage of sales. On the other hand, you might end up buying annuity sales leads that have a conversion rate of one per cent or less. By managing to get quality annuity leads, you can end up earning excellent commissions. So how do you go about generating annuity leads that convert into customers? Our step by step guide here will help you get good annuity sales leads easily.

Know Your Target Market: If you are already into the annuity selling business, then you might have a good idea about the demographics of people who are buying annuities. Seniors form a major portion of the people who invest in annuities, but simply buying a list of names and addresses of people over 60 does not qualify as a lead list. Define your prospects in terms of age, monthly household income, geographical location, occupational profile, and ownership of financial products etcetera if you want to generate quality sales leads.

Choose Your Medium Wisely: Once you have identified your prospects, the next step is to find a place or a medium through which you can reach out to them. Do you think all your prospects surf the internet for products and advice? Or are they living in small communities where everybody swears by the local rag? Do all of them live in certain particular areas where you might hold educational seminars for collecting leads? Advertise through the medium that you think your prospects are most likely to use. You can also try a combination of mediums based on your marketing strategy and budget

Create A Powerful Message: The common man is bombarded with hundreds of advertising and marketing messages everyday. If you want your adverts to catch your target audience’s attention, you will have to think of something that is different and customized. Offering something of value to your customers or a lead generator can come in handy for collecting quality leads. When you use a lead generator, you offer your prospects something like a free financial counseling session or a free booklet on managing funds (e.g. How To Buy The Best Possible Annuity, How To Manage Your Funds Post Retirement etcetera) based on the demographics of your target audience.

This would establish you as an expert and people would come to you to buy annuities instead of you running after them to sell. But you will have to make sure that your lead generator offers valuable information instead of being an ad for your product. On the other hand, you can also directly advertise your annuity product as long as the message you choose is powerful and compelling.
Get annuity leads in your local area – prospects seeking assistance now!
This post contributed by Javelin Marketing

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How To Become A More Successful Agent By Turning Away Annuity Leads

Monday, September 8th, 2008

 

Selling annuities is tricky business. As a result, you see that while some people selling annuities somehow eke out a middle class existence, others who have mastered the tricks of the trade roam around in high end cars and live in plush villas. You might find many high end annuity salespeople turning away sales and annuity leads for some reason or the other and thought that in their position, they can afford to. Right?

 

Wrong! Because the main reason why some annuity sales people are successful while others are not is because they have learnt the art of turning away prospects. Your success as someone selling annuities largely depends upon your ability to judge prospects and disqualify imperfect annuity leads instantly. Most people who succeed in this business do so because they do not waste their time convincing non- buyers to buy their products but rather spend it productively only on chasing leads that they know will turn into conversions.

 

As someone with even a little amount of experience in annuity selling, you would also have gained the experience to judge whether a prospect is inclined to buy or not within the first five minutes of interaction. However, most salespeople continue wasting their times with such leads because they are desperate to make a sale. But since no customer is an idiot, most of them can see through your desperation and leave you without a sale and all alone with your desperation once again.

 

On the other hand, people who have made a success out of selling annuities do not waste time on every annuity sales lead. Instead they will begin by disqualifying leads based on demographics, telephone conversations and initial contact. So if you give both a newbie and a pro 20 leads to begin with, the rookie will waste the whole week selling to every lead and make 2 sales while the expert will disqualify annuity leads based on initial interaction, meet with 8 and make 5 sales in two days. This would leave him with more leads to follow and give him time to work on improving his marketing strategy and promotion.

 

Another major advantage that you can get by disqualifying annuity leads is that you can establish yourself as a specialist. Everyone wants to deal with a specialist, and if you manage to create a niche for yourself in this market, you will never be short of sales. Just make sure that the niche is not too narrow! For example, you can market yourself as a specialist dealing only with seniors above 50 years of age and sell products targeted only to the senior market. You might have to turn away a few good leads that do not fall under this category, but you will soon find people seeking you out because your clients might recommend you as the specialist to go to for the senior annuity buyer.

 

Other situations in which you will save a lot of time, effort and energy that can be put to good use prospecting elsewhere are when you get an initial impression that your client cannot afford the products you are selling, that they are not suited for him or her or when your annuity leads do not look interested enough. 99.9% chances say that they will not buy. Don’t waste your time on such leads and you will gain credibility and respect. Once people get the impression that you are not a desperate salesman, they will feel more inclined to buy. This definitely sounds convoluted, but human psychology generally is!

 

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