http://www.annuity-lead.com/2009/02/24/guerilla-annuity-selling-principles-ii-%e2%80%93-the-power-of-information/ Everything Annuities - Resources for Annuity Agent Education Tue, 07 Sep 2010 06:58:04 +0000 http://wordpress.org/?v=2.6 http://www.annuity-lead.com/2009/02/24/guerilla-annuity-selling-principles-ii-%e2%80%93-the-power-of-information/#comment-1645 leather armchair Fri, 23 Jul 2010 12:05:16 +0000 http://www.annuity-lead.com/?p=215#comment-1645 Just like Google Adwords, with annuities you have to sell firstly the benefit, and secondly any favorable features. If you try to persuade with any other means it can often come across as desperate and the potential customers will see your product as low value. Just like Google Adwords, with annuities you have to sell firstly the benefit, and secondly any favorable features. If you try to persuade with any other means it can often come across as desperate and the potential customers will see your product as low value.

]]> http://www.annuity-lead.com/2009/02/24/guerilla-annuity-selling-principles-ii-%e2%80%93-the-power-of-information/#comment-1353 Tiana Fri, 18 Jun 2010 18:07:03 +0000 http://www.annuity-lead.com/?p=215#comment-1353 Thank you for this great insight! Seminars are a great way to reach out to people who may not understand how annuities work and will hopefully bring in more revenue. Just as you said “Sell the benefits, not the product.” Thank you for this great insight! Seminars are a great way to reach out to people who may not understand how annuities work and will hopefully bring in more revenue. Just as you said “Sell the benefits, not the product.”

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