Comments on: Should You Use Direct Mail for Annuity Marketing?

By: Noah Moore

Noah Moore — Fri, 06 Aug 2010 13:15:16 +0000

Online marketing campaigns should only support lead sources developed offline. I think strong leads can be generated in a number of ways through you/your company’s web presence. Online marketing is relatively cheap but, as always, there is a trade off - the more time you put in developing your initial leads the greater success you’ll have with your campaigns.

By: Best Restaurants

Best Restaurants — Thu, 15 Jul 2010 18:46:27 +0000

I don’t recommend direct mailing for two reasons basically, one when you want to mail it to personal relations among friends, relatives or acquaintance…second when you have to send the emails to totally strange people…both of these hit at your reputation one or the other way…either people start ignoring you or people start marking you as “spam”…:(

By: Banner Stands

Banner Stands — Mon, 05 Jul 2010 17:36:51 +0000

I think that direct email has a very poor reputation thanks to a relatively low number of companies who abused the system. Of course, with new legislation this type of abuse is more difficult.

I don’t have any problem with receiving direct mail if it’s genuinely relevant to my business.

By: Avery

Avery — Thu, 17 Jun 2010 21:31:40 +0000

I think so long as the email was something more like a newsletter it may be less likely to be flagged as spam. To add onto the list of tidbits that were in the post already: if the email sounds professional (without having a demeaning tone-of-voice) and is aesthetically and genuinely pleasing, it may have more effect than a generic advertisement that will be instantly deleted.

Much like Franking Machine said, most people will sneak a peek, and when they do, you want to make sure that your email is going to keep them reading.

By: Jason Austin

Jason Austin — Thu, 03 Jun 2010 23:20:29 +0000

I like direct mail myself. It’s a great way to find the best leads for the cheapest (as long as you have a good LIST)

By: Franking Machine

Franking Machine — Mon, 31 May 2010 15:14:28 +0000

I do agree with you that although people don’t like to receive unsolicited email in their mailbox but they do open it to take a peek anyways. So direct marketing could be a great way of promoting your business. Sure the cost may be greater than online marketing, but the return is quite significant.

By: College Reviews

College Reviews — Mon, 17 May 2010 16:17:21 +0000

Email Marketing also can be called as spamming. that’s why i always got many mails in my inbox..
is that the way of email marketing? it seems to be so spammy…

By: Office Supportline

Office Supportline — Thu, 18 Mar 2010 10:30:26 +0000

Although everybody likes to have an email when they check their inbox, I think that the majority of people simply delete those which are likely spam or advertisements without even opening them. Most people are much more interested in newsletters from groups or companies which interest them, or emails from friends and family.

By: Seo Outsourcing

Seo Outsourcing — Tue, 09 Mar 2010 06:49:00 +0000

But not all online marketing is spam, don not judged a book by its cover! ... The advantage of online marketing is they can accommodate you anytime, not like in offline right? Find out seo outsourcing industry are glad about it. We would like to explored our capabilities with your achievements.

By: Phoenix SEO Guy

Phoenix SEO Guy — Mon, 08 Feb 2010 04:15:19 +0000

online and offline marketing have different strengths and weaknesses but it is the unique ability for marketing managers to balance the many different channels and create the correct mix. Thank you for your post as it very informative.