Any way you market your insurance business to gain insurance leads will have pros and cons. For example, if you really study how to do seminars, you can do very well. The first year however, while you learn what works and does not work in your area, you will need several thousand dollars in capital [...]
You’ve seen plenty of ads for life insurance leads. How do you know which insurance lead service actually works? With most insurance lead services, what you usually know is that the prospect has filled out a form on the Internet requesting information or a quote. Possibly, the prospect has provided their true age or accurate [...]
My firm ProspectMatch matches prospects with financial professionals and I have always found it curious that financial professionals only want leads of prospects seeking information on the products and services sold by the financial professional.
In other words, the average annuity agent only wants us to match him with prospects that have expressed interest in annuities [...]
Direct mail is a great way to get your message in front of targeted annuity prospects. It gives you the chance to be creative with your message, is relatively inexpensive to implement and will help you separate the wheat from the chaff when it comes to identifying potential annuity clients. In fact, many annuity agents say [...]
Stop This from Happening
You meet an annuity prospect, but he does not make an appointment. Or you do meet with him, but he decides not to take action. So you put his contact information into your tickler for a call in 90 days. When you call him in 90 days, you find out he has [...]
The business of selling annuities is very competitive. Not only are you competing with other annuity agents, but also with the possibility that the money from a potential client could be deposited into an IRA or a different retirement plan altogether. Obviously, you want to be the one that the client entrusts with their money, [...]
The absolute worst thing you can do when selling annuities is to use a “one size fits all” sales process, marketing annuities in the same way to each of your annuity prospects. Think about it – just like no single pair of pants really fits everyone in the world, every one of your prospects will [...]
People are so used to junk mail that they’re often disappointed when their mailbox is empty! As much as they like to complain, everyone wants to have something in their mailbox when they get home at the end of the day. As an annuity agent, you may have heard that direct mail campaigns are a [...]
Take a second to think about today’s advertising landscape. Annuity prospects are exposed to dozens of conflicting sales messages every day – to have success with annuity selling, you’ve got to find a way to cut through the clutter. In this second installment of the guerilla annuity selling principles series, we’ll take a look at [...]
If you’re in annuity sales, you already know that you need to have annuity leads that will generate sales to stay in business. Some of these leads will come from traditional advertising, but if you rely on advertising alone to generate annuity leads for your business, you’ll miss some opportunities as different people pay attention [...]
The Annuity Lead is proudly powered by
WordPress
Annuity Lead RSS Feed
and Comments RSS Feed
Wordpress Installation, configuration & customization by WebTenet Solutions
