Insurance Internet Leads–the Good and the Ugly
Any way you market your insurance business to gain insurance leads will have pros and cons. For example, if you really study how to do seminars, you can do very well. The first year however, while you learn what works and does not work in your area, you will need several thousand dollars in capital to run your seminar program. Similarly, if you hire telemarketers, you will spend a lot of money for insurance leads until you get the script perfected. You will also have a lot of turnover in staff until you get 2 or 3 telemarketers that are productive for you. No matter what you do to generate insurance leads, there will be a period of trial and error and the lead generation system will have pros and cons.
Insurance Internet leads are no different. It takes some trial and error until you get your approach right (if you call expecting the prospect to want to buy, you’ll mess up a lot of good insurance leads). Once you get your approach correct, your appointment ratio can be significant, 20% o more on your first contact. The other problem you wll have is a significant percentage of worthless insurance leads. But that’s also a benefit as I will explain in a minute. A significant percentage are worthless because ANYONE can fill in a form, the ad, on the Internet. The Internet lead provider simply runs ads on the Internet and no matter how careful they are as to which sites are selected to run ads, the Internet lead provider cannot control who fills out the lead generation form. People who can’t afford a computer might see the ad on the computer at the library. Or a 12-year-old kid might see the ad and fill it in for information. So you will get a lot of junk Internet leads. The good news is that 2 or 3 out of every 10 Internet leads will be legitimate, viable prospects. If you get one new client out of 10 insurance Internet leads, you likely make
1000% return on your investment as follows:
10 leads x $20 = $200 invested in insurance leads
One sale = $2,000 commission
Because you can earn so much as an insurance agent (especially annuity commissions), you can afford to have a lot of crappy insurance leads and still do very well. There is also a silver lining here. Because other
agents will not have patience and tend to look at the glass as half empty, these agents will focus on the “bad” Internet leads and quit the service leaving you as the insurance agent that sticks with the service and gets all of that service’s insurance leads in your area.
The best part about Internet leads is that the prospecting work is done by the Internet lead service. Normally, when producers start in the business, they do all of their own prospecting. Think of prospecting as calling every number
from one page in the phone book to find the 5 insurance prospects that have interest. The Internet lead provider has essentially done that “sifting” for you as only interested prospects will typically complete a form on
the Internet. Not every insurance lead will turn out to be a commission, but it’s a very smart way to outsource grunt work, use your time more profitably and get a very good return on investment.
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Tags: insurance internet leads
August 8th, 2010 at 8:29 pm
I like reading any article about lead generating on the internet. I really can relate when you say it takes many telemarketers until you have a few good ones. Also, when you find, do whatever you can to keep them. Same deal in the Auto Warranty Industry. There diamonds in the ruff. I`m also forwarding this link to a friend thats trying to sell Health Insurance.
August 13th, 2010 at 6:30 pm
Great posting.
We should use internet.
It is important mean to catch our business up.
Thanks.
August 16th, 2010 at 6:02 am
Effective lead generation involves having a legitimate system in place to pre-screen and process leads. To get potential prospects to your website you should offer something free and of value like a free report or audio download. In order for them to get this free information they have to fill out a form on your website that asks questions that is designed to pre-screen them. Once they have filled out the form and hit the submit button, their information goes straight to your email address automatically. This enables you to review the information to ascertain whether you have a prospect or suspect.
August 18th, 2010 at 6:38 am
A good way of getting the internet to work for you, great advice
August 29th, 2010 at 9:22 pm
Yes, Take advantage of the efficiencies that the internet offers you so you can focus on building customer relationships that lead to sales and long term customers – the sales gift that keeps on giving!
August 30th, 2010 at 7:23 am
Good intro to internet insurance leads. Thanks for the post.
September 5th, 2010 at 3:11 pm
The Insurance Internet was a great article. I think we should use the internet more for that also. Thank you for sharing this helpful interesting advice!
Very well put!
September 6th, 2010 at 2:29 am
You write a good post we can get lots of insurance leads by internet
September 13th, 2010 at 5:03 am
This enables you to review the information to ascertain whether you have a prospect or suspect.Great one and I appreciate this one.Paydayuk
September 14th, 2010 at 5:31 pm
yup. the prospecting is monotonous.
September 16th, 2010 at 12:20 pm
Considering the amount of insurance advertisements I am exposed to each day, I would agree that it makes total sense to have get your leads via the net. This would sidestep a lot of the non-interest that consumers not interested in insurance would bring.
September 22nd, 2010 at 2:02 am
Internet is really nice discover.
Daily lot of new user connecting to internet and everyone want all service rapidly and easily, so internet will be good thing to get leads by insurance.
September 23rd, 2010 at 9:08 am
you have got a point there, building lead from internet definitely make sense.
September 25th, 2010 at 6:58 am
Would you say there are more insurance internet leads to be found than doing it the traditional way? Also would it be more less expensive, you know overhead costs, etc., to do it on the Internet instead?
September 25th, 2010 at 7:04 pm
Definitely big money to be made if you can’t generate leads in high-margin industries for relatively little money. Great article!
September 26th, 2010 at 12:09 am
Makes a ton of sense to get leads online, just think ,the world at your fingertips.
September 27th, 2010 at 2:45 pm
personally i wouldnt buy internet leads, there expensive and only around 1 in 2 actually buy and 1 in 10 buy from you. I am however in the internet marketing trade and not insurance so im sure its very different.
October 1st, 2010 at 1:42 am
As long as they are “clean” leads it’s all good. I have black hat tricks etc.
October 3rd, 2010 at 4:38 am
Its a fact , its leads now and am think for ever
October 5th, 2010 at 4:34 am
Before making any decision about insurance lead just check out that company has a solid base of customers and provides protection against agents from the same company getting the same lead.
October 6th, 2010 at 4:56 pm
I think harvesting leads on internet is a separate business and before you are set and running takes sometime or you just have to know where to acquire them. Internet is profitable but it is overestimated a great deal. And email marketing is now very much challenged.
October 7th, 2010 at 7:44 am
you have got a point there, building lead from internet definitely make sense.
thanks
October 7th, 2010 at 9:21 am
No matter what industry you are in you going to have to pay for marketing efforts. Even though the internet is a place where you can come up with marketing campaign with relatively low over head, you still have find and cater to your target market.
October 7th, 2010 at 3:37 pm
The internet is definitely a savior in this business!
ryan
October 7th, 2010 at 6:55 pm
As long as you get your leads from good sources, internet can be great.
October 11th, 2010 at 11:05 pm
The internet is really a very powerful tool that we can use to our advantage. But before jumping ahead, we must always remember to study and observe first our target audience. Internet is a powerful tool but can also be destructive. So, learn to strategize!
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October 12th, 2010 at 4:09 am
Very interesting article on internet insurance leads. with the tonnes of people searching online for insurance you might as well see if you can make money out of them
October 16th, 2010 at 4:20 pm
But if most leads are crappy, you can easily spend more than what you’ll make. And in order to make the $2,000 in comm, it’s not every sale.
October 18th, 2010 at 1:43 am
One should be innovative in generating leads. Internet definitely helps you in getting those potential customers, which would otherwise be untapped.
October 18th, 2010 at 11:16 am
getting leeds online is far more easy than getting them anywhere else.
Great post
October 20th, 2010 at 1:00 pm
Internet is indeed the best gateway to success of any business. The capital needed to lead generation online is cheaper compared to the traditional one.
October 20th, 2010 at 11:36 pm
it’s a very smart way to outsource grunt work, use your time more profitably and get a very good return on investment.
October 21st, 2010 at 11:11 am
Internet marketing is the fad nowadays…I really think it’s effective but offline marketing has proven to have stable results. So I say there should be an incorporation of the two marketing strategies.
October 23rd, 2010 at 3:52 am
Oh well, in this competitive society, everyone’s fighting for a share of the insurance market.
Leads can still be considered as there will still be some conversions.
October 26th, 2010 at 8:54 am
Data provided with a lead is very critical. At the time of quote generation, you will need as much relevant information as possible. This information is mostly provided by companies on their websites which you can use prior to buying the leads.
November 8th, 2010 at 3:14 pm
The lead building process fascinates me. Seeing how a prospect makes their way through the sales process, or sales funnel is really interesting. Enjoyed this article, although I don’t usually deal with insurance leads!
November 12th, 2010 at 11:17 pm
The Internet have both positive and negative effects. In this article, it cited about effective lead generation brought about the hype of the Internet. But making this effective is yet another story because effective lead generation involves having a legitimate system in place to pre-screen and process leads.
November 14th, 2010 at 2:34 pm
I agree to get leads online.
November 15th, 2010 at 9:33 am
Unfortunately, it’s not so easy the make all these leads online. It’s pretty much work to do but if you try hard, you will succeed…
November 17th, 2010 at 2:21 pm
People just do not have the patience as agents and do not want to go through the bad leads. Agents usually get discouraged when they receive bad leads and do not want to commit to all the leads. You are right through every lead you can create the perfect script.
November 18th, 2010 at 12:20 am
You’ve got a point here!It really makes sense.Now a days a lot of people become more internet savvy. They tend to look for the services which are offered online including this insurance.They are no longer content with their local insurance agency.They want all service rapidly and easily which is through the use of the internet.
.
November 20th, 2010 at 11:21 am
I think it is a bit more complex than you line up here, although your points on the subject are good. Insurance is a real complex analysis of cost/benefit, I once saw an article with a mathematician saying that in the long and generel perspective the only winner is the insurance company.
November 21st, 2010 at 6:08 am
yes we must use internet to generate not only for generating insurance leads, but also leads for other products also
November 25th, 2010 at 7:59 am
Everybody in the business requires leads and internet insurance leads can be helpful in boost up as comparison to telemarketer. Today is the world of internet and the numbers of users are growing significantly. It is creative concept and chances are much higher to get closed. Out of 10 there must be 2 genuine interested prospect and 1 closure is easy. So insurance internet leads are good way to advertise and get good leads.
November 26th, 2010 at 8:21 am
Internet leads are some of the best as people have left their details of their own volition which is the best you can ask for
November 27th, 2010 at 9:25 am
You write a good opinion about insurance leads by internet. i hope by your opinion on this post will bring valuable things
December 3rd, 2010 at 9:46 pm
Internet is one of the reason why most businesses are in good shape. By the help of internet they get a ahead of their competitors and can have quick results in no time.
December 4th, 2010 at 6:41 pm
Leave the TM to the telemarketing professionals. If you want leads from TM, outsource it. I was once stuck with 5 telemarketers in the office, and the admin of those guys is a full time position.
December 9th, 2010 at 5:08 am
Internet insurance leads are still good. All you need do is to approach it the right and proper way.
December 14th, 2010 at 2:45 pm
I used to work for an insurance company and bought internet leads to call. The leads were expensive and my income was so tight, I had to stop after a couple of batches. However I know they seemed to work well for some people. It helps if you have money to invest in buying leads until you develop expertise and skill on the phone.
December 16th, 2010 at 5:41 pm
It doesn’t look like there is an easy way to get good results generating leads. It’s a lot of work for the most part. Getting the leads is only one part of the equation though because of course you need to have very good sales skills too. Interesting return of investment that you’ve posted:
“1000% return on your investment as follows:
10 leads x $20 = $200 invested in insurance leads
One sale = $2,000 commission”
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child safety products
December 18th, 2010 at 12:12 am
Precisely! Internet provides wide array of customer worldwide. It may takes time and entails great amount yet it will harvest good fruit in the end. It is worth the try. Good advice. Thank you.
December 19th, 2010 at 12:33 pm
Online marketing is helping everyone to grow then why not insurance. Its going to bring a lot of leads to a business.
December 24th, 2010 at 2:55 am
I think the trick is to make your prospect feel you’re not a salesman but a friend providing them very valuable advice. Invariable insurance salespersons use a “in your face” approach which invariably fails. This is true not just for selling insurance but in any sales. Atleast thats my experience. Though using the Internet for getting Insurance leads might seem like a shot in the dark, its still worth your while. Getting even 2 leads for every 10 still is worth it in my books.
December 24th, 2010 at 9:27 am
internet marketing is great if done properly, can create quality leads easily with the right strategy. but thats also the hard part….
December 29th, 2010 at 2:41 pm
You have to provide value, you have to provide something that the person is interested in, then you’ll start getting better quality leads.
January 2nd, 2011 at 12:06 pm
Finding leads on the internet takes hard work and time. I think if you use some of the tools available to people today though it can be very construtive. You can find people on social media sites such as facebook, twitter, etc… If you have other people that can ‘rep’ you, they can do alot of the selling for you! This is why it pays to be a quality business.
January 4th, 2011 at 12:18 am
Customers round the globe are served by the Internet. Insurance leads through the internet is experimental but it looks like the amount of hard work put in will finally pay off. An awesome blog.
January 6th, 2011 at 2:56 pm
Prospecting should nearly always be outsourced in my view. It takes you awY from delivering great service.
Use the Internet (facebook ads are highly targeted) use dm agencies, use telemarketing even hire a sales rep but it’s important to monitor and teat methods and results to find the right one for your business.
January 7th, 2011 at 7:06 am
Nowadays..most of the businesses are through Internet..we must appreciate it and loved the way you explained it here. Internet is the best resource to make money.
January 10th, 2011 at 3:03 pm
Insurance professionals need product offerings that provide distinctive value in terms of competitive rates, coverage’s, and claims paying abilities.
January 12th, 2011 at 12:56 pm
Sure , when EVERYTHING is online now why not insurance ? But it’s a little more skeptical than in real life .
January 13th, 2011 at 5:58 pm
Insurance, the simpler types, such a term insurance, is commonly an online transaction. But other insurance products-cash value life, long term care and annuities are generally too complex to be sold without an agent. The public would not understand the products without some explanation and the insurance companies also don’t want the liability of people making insurance product purchases they don’t understand.
January 18th, 2011 at 10:32 am
Online lead generation is much more effective and more easy to track that any other method. The modes through which the current technology has linked the world’s population has even made it more reliable.
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Reverse Engineering
February 4th, 2011 at 11:43 am
Thanks for the references. I’m working on a project about Cold Calling and telemarketing and the info is really helpful.
February 8th, 2011 at 10:29 pm
I definitely agree that internet insurance leads are valuable in most situation. With the proper technique and passion you can use this in your advantage.
February 8th, 2011 at 11:04 pm
There are some really good information about insurance lead generation on the internet. The pros and cons of lead generation for your insurance business are very clear after reading this.
February 10th, 2011 at 3:52 am
I agree the term “Insurance Internet Leads–the Good and the Ugly”. But it depend on situation how could tackle it. Insurance Internet security, Xfinity Internetplays very vital role.
February 12th, 2011 at 6:59 am
You have pointed excellent idea here. building lead from internet definitely make sense. As long as you get your leads from good sources, internet can be great.
February 15th, 2011 at 12:56 am
Internet marketing is helping to get more business and now adays it has gain more popularity.
February 20th, 2011 at 9:04 am
Insurance internet leads are definitely getting bigger everyday. If you know how to work with its strong points as said in this article, then you’ll have no trouble doing business.
February 20th, 2011 at 1:26 pm
I’m surprised to see 2-3 out of 10 are legit leads – I’m constantly dealing with spam and people not fully committed to working with us. I find that when I’m e-mailing people for specific reasons I get 5% success or less, with that 5% only following through 1/2 the time.
February 23rd, 2011 at 2:16 pm
Internet Leads are a great way to build your business. I have found that having a solid website with great information and tease with a sign up for a coupon or such works great.
February 25th, 2011 at 6:21 am
Most of the leads even those that they say are prime and brand new are fully exhausted already. They have been recycled for several times that is why the moment you contact a lead, the number is no longer working because the owner changed number in order to avoid the same call.
February 25th, 2011 at 6:36 pm
No matter what industry you are in you going to have to pay for marketing efforts. Even though the internet is a place where you can come up with marketing campaign with relatively low over head, you still have find and cater to your target market.
March 9th, 2011 at 6:47 am
I’m quite positive the whole insurance business would lose a lot of money without the leads generated through the internet and various affiliate programs.
March 9th, 2011 at 11:05 pm
As long as you get your leads from good sources, internet can be great.With the proper technique and passion you can use this in your advantage.
………….
Nic
March 10th, 2011 at 6:56 am
Online lead generation is definatley the way to go if you want to succeed
March 10th, 2011 at 3:36 pm
Really good information about insurance business. Check this website anytime you want:
March 21st, 2011 at 5:26 am
I agree that internet insurance leads are valuable. With the proper technique and passion you can use this in your advantage.
don
March 28th, 2011 at 1:19 pm
Insurance internet leads are a makilng a lot of us some pretty good revenue through CPA marketing. I thought more than 2-3 would be legitimate, especially if yu are targeting in social media.
March 31st, 2011 at 8:34 pm
You write a good post we can get lots of insurance leads by internet
Axl
Lifestyle Magazine
April 5th, 2011 at 1:28 pm
Internet has become a part of may people nowadays and building leads using internet is also becoming a trend. Nice points you shared there. Good job.
April 11th, 2011 at 3:21 am
Nice post – it’s all a case of determining the funnel and what works best – then attribute your time to spend more time on the best converting channel.
April 11th, 2011 at 4:20 am
nice blog but internet marketing is not trustworthy..
April 18th, 2011 at 7:56 am
yeah i agree, internet leads are not always reliable but then again thats all they are – leads. Also with the internet being anoynomous, you get a lot more people enquiring than you do say over the phone which again can lead to empty leads.
April 20th, 2011 at 12:21 am
There’s no such thing as fast ROI, it’s about hard work and tons of trial and error and same thing as Insurance Internet leads, just keep on trying what’s best for your needs
April 22nd, 2011 at 11:10 pm
This leads are for companies right?
April 26th, 2011 at 7:55 am
Insurance Internet leads is the way to go as it takes less effort than cold calling or handing out pamphlets. I know one person who runs a business on who get his leads from his website which cost him alot less than handing out pamphlets.
April 27th, 2011 at 6:05 am
Insurance internet leads are definitely getting bigger everyday. If you know how to work with its strong points as said in this article,
thank you a lots
April 29th, 2011 at 3:32 am
As long as you get your leads from good sources, internet can be great.
May 4th, 2011 at 7:13 am
Thanks for the references. I’m working on a project about Cold Calling and telemarketing and the info is really helpful.
May 10th, 2011 at 6:26 pm
Internet leads are some of the best as people have left their details of their own volition which is the best you can ask for
axel
May 18th, 2011 at 7:51 am
Really good information about insurance business.As long as you get your leads from good sources, internet can be great.
May 24th, 2011 at 7:11 pm
Insurance Internet Leads–the Good and the Ugly is a nice article i appreciate it and i think we all should connected with internet insurance.
May 27th, 2011 at 2:18 am
Because you can earn so much as an insurance agent – although the internet provides an easier way to pick up leads, is there still a place for cold calling? Surely picking leads up from multiple sources is the way to go
June 16th, 2011 at 3:43 am
They have been recycled for several times that is why the moment you contact a lead, the number is no longer working because the owner changed number in order to avoid the same call.
July 7th, 2011 at 1:10 am
Annuity Leads The Good, The bad, and the Ugly …. or that an insurance company did an accounting mistake and that there was some free money out there.
July 25th, 2011 at 10:17 am
I’m not sure I agree with such an oversimplified view of Internet insurance leads. Your ROI calculation is overly optimistic also.
August 15th, 2011 at 10:25 am
If you sell insurance, anyone can get term insurance on the web in about 10 minutes and they do not need you.
This is true and things will only get worse. The internet is there for freedom of information.
August 18th, 2011 at 3:51 am
effective marketing strategists on Transforming product oriented….See sample annuity insurance leads online now from All Web leads.
August 31st, 2011 at 1:05 am
Insurance internet leads is an effective marketing strategy although for some it seems not to be that effective. But with internet users growing twice everyday, maybe it is worth considering. But hitting the right button makes all the difference I think.
September 30th, 2011 at 12:13 am
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November 15th, 2011 at 3:58 pm
I think you need the Internet many topics relevant visitors. The words are different from the search. Do not think the kids are looking for insurance or insurance comparisons.
November 23rd, 2011 at 10:05 am
Hi..
Online insurance leads can be a tried and true staple of a successful insurance agent’s practice. They can lead to a lucrative source of income or they can be a costly drain on the budget. Finding quality insurance leads is the key.
Thanks
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