Are you tired of cold-calling, hand-holding and bending over backwards for customers who treat you with nothing but suspicion? For years, the default manifesto of the annuity industry has been to get yourself in front of as many people as possible and do whatever it takes to close the annuity sale. However, there is a [...]
Sure, you might start out with dreams of six figure salaries and the perks that come along with it, but the reality is that it’s a lot more difficult to make it as an annuity agent than the hotshots let on. In fact, The Motley Fool (www.fool.com) reports that as many as 70% of annuity [...]
You already know that one of the most challenging aspects of selling annuities is finding qualified leads to pitch your products to. Cheap lists of leads rarely pan out to actual clients, but prospecting individual leads can take so much time that it cuts into your profits. One relatively unexploited avenue is using mortgage protection [...]
If you don’t already know who Suze Orman is, it’s time to find out, since hundreds of thousands of people tune into her weekly show on CNN for brutally honest advice on their financial situations. Orman is well known for her tough, but realistic advice on everything from home ownership to debt consolidation, and she’s [...]
No matter how the annuity lead was generated, the prospect is not dying to buy an annuity. That’s what selling is all about. Uncovering the prospect’s desires and matching those desires with your product or service. You do that by asking questions, not by talking about the features and benefits of annuities.
Most agents can’t sell. They [...]
Lists of annuity buyers/owners
No insurance company releases the names of their annuity owners. So any list that claims to be annuity owners or buyers is really a list of people who meet a specific profile AND may be more likely to buy annuities. We tested these lists and found no greater propensity for people on these [...]
People who have requested non-specific information
These are people who have completed a survey at the county fair, a mall, on line, etc in which they expressed information in “investments” or “tax savings.” As you might guess, these people are no likely to be an annuity lead any better than your deaf grandmom, Bessy.
Yet, some companies [...]
Annuity Direct mail
Direct mail works no matter what someone else told you or your own experience. Just because it did not work for you, does not mean it does not work. If you read 25 books on the science of direct mail like we have, you can make it work also. It’s a science and [...]
If you have read the previous posts on generating annuity leadsand buying annuity lead lists, you now know what to ask before buying someone’s annuity lead system:
1. how are the leads generated
2. did the prospects get talked into it or did they respond of their own initiative
3. what offer did they respond to—was it specific about annuities or [...]
Now, more than ever before, people are looking for security when they may financial decisions. For some people, this involves seeking out the advice of a qualified financial advisor to assist in making the tough decisions about how their money is invested. Obviously, you want to be this person that customers flock to with their [...]
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