Take a second to think about today’s advertising landscape. Annuity prospects are exposed to dozens of conflicting sales messages every day – to have success with annuity selling, you’ve got to find a way to cut through the clutter. In this second installment of the guerilla annuity selling principles series, we’ll take a look at [...]
If you’re in annuity sales, you already know that you need to have annuity leads that will generate sales to stay in business. Some of these leads will come from traditional advertising, but if you rely on advertising alone to generate annuity leads for your business, you’ll miss some opportunities as different people pay attention [...]
Please realize that there are three parties to the financial benefits of an annuity sale: the insurance company, the agent and the buyer. If you seek to sell those annuities that pay the highest commission, realize that means less for the other two parties. Do you think that the insurance company is paying you more [...]
Most articles in this annuity blog concern generating annuity leads. But what you do with those leads is critical. Unfortunate, many agents are hit and run: they make a presentation and if they don’t get the annuity sales, they’re off to the next prospect. But be honest, this loses a lot of potential business because [...]
Are you tired of cold-calling, hand-holding and bending over backwards for customers who treat you with nothing but suspicion? For years, the default manifesto of the annuity industry has been to get yourself in front of as many people as possible and do whatever it takes to close the annuity sale. However, there is a [...]
Sure, you might start out with dreams of six figure salaries and the perks that come along with it, but the reality is that it’s a lot more difficult to make it as an annuity agent than the hotshots let on. In fact, The Motley Fool (www.fool.com) reports that as many as 70% of annuity [...]
You already know that one of the most challenging aspects of selling annuities is finding qualified leads to pitch your products to. Cheap lists of leads rarely pan out to actual clients, but prospecting individual leads can take so much time that it cuts into your profits. One relatively unexploited avenue is using mortgage protection [...]
If you don’t already know who Suze Orman is, it’s time to find out, since hundreds of thousands of people tune into her weekly show on CNN for brutally honest advice on their financial situations. Orman is well known for her tough, but realistic advice on everything from home ownership to debt consolidation, and she’s [...]
No matter how the annuity lead was generated, the prospect is not dying to buy an annuity. That’s what selling is all about. Uncovering the prospect’s desires and matching those desires with your product or service. You do that by asking questions, not by talking about the features and benefits of annuities. Most agents can’t sell. [...]
Lists of annuity buyers/owners No insurance company releases the names of their annuity owners. So any list that claims to be annuity owners or buyers is really a list of people who meet a specific profile AND may be more likely to buy annuities. We tested these lists and found no greater propensity for people on [...]
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