Sounds good. But have you ever heard the saying “there’s no such thing as a free lunch?” If the saying holds true, then either the free annuity leads aren’t worth much or there is a cost you don’t know about. Let’s look at both possibilities. If someone is willing to give you free leads, ask [...]
There is no trick to making a lot of money in annuity sales. Like all sales, it boils down to quality and quantity of annuity leads. Quantity means that the more people you talk to, the more sales you make. Quality means that the better the quality of prospect and the better the quality of [...]
If you want to attract affluent and intelligent annuity buyers, here’s how to do it. Get Interviewed in the Newspaper Many advisors forget how newspapers work. The people working for newspapers are journalists. They don’t have a financial background. So where do they get the information to write articles in the business section? They interview [...]
Best Time for Annuity Seminars Retirees generally rise early in the morning and schedule golf, tennis, shopping, doctor appointments, dentist appointments, and meetings with the accountant or attorney on weekday mornings. Therefore, never hold a seminar on a weekday morning because you would be competing with a lot of other activities in your prospect’s schedule. [...]
Annuity seminars are the most effective ways to tap into the lucrative retiree market. Many other marketing methods that work well with younger investors, such as cold-calling are considerably less effective because mature investors are skeptical. They want to get to know you first before meeting with your one-on-one trusting you with funds. And what better [...]
If you’ve developed the opinion that annuity seminars don’t work for marketing annuities, you’re wrong. Annuity seminars don’t work when they are done incorrectly. But make a few changes, and you can have 50 people, every time, attend to hear your presentation. The first issue is matching your message to the market. It’s a simple [...]
Let’s do some math on annuity sales. As far as I can tell, most equity indexed annuities pay the agent 8% commission. So to earn $100,000 in a year, you need to sell $1.25 million of annuities. Since I know agents that have sold that in ONE CONTRACT, it’s unacceptable that over an entire year, [...]
What if you could isolate the people most likely to buy an annuity? You can. Research by Gallup done for the Committee of Annuity Insurers isolates the best annuity leads by detailing which prospects are most likely to buy annuities. Here are three findings of the research which can help you focus on the right [...]
I get a dozen emails a week offering me “free leads.” Most of these advertisements are bait to get agents to sign on with a particular insurance wholesaler as they attempt to add value by providing agents tools that will help make sales. But let’s take a closer look at what the industry calls a “annuity [...]
A private annuity is very different from the annuities that are sold by insurance companies. A private annuity is an agreement between two parties in which one party (annuitant) transfers the assets to another party (obligor) for which the annuitant receives unsecured payments for the rest of their life. Neither of the parties in this [...]
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